An unlikely trio of professions combined to form Hearsay: Marcom, Research, and Law. We formulated a set of services: real focus groups — not mock trials — specifically for the litigation front lines of the courtroom and/or mediation, and gave it a shot.

The proof was in the pudding. Eye-opening discoveries. New perspectives. The lingua franca of the case’s very venue. Insights galore. Validation. Illumination.

We are three people who tried. Does our approach work? Well, we’ve produced a client case load with a favorable outcome rate of over 80 percent, so were pretty sure it does.

One thing is certain: You are stronger with Hearsay than without.

The Hearsay Team

Dan Ryan

The St. Louis University School of Law was almost twenty years ago and since then, Dans practice has been exclusively plaintiffs personal injury trial work concentrating in the areas of products liability, medical malpractice, wrongful death, auto and truck accidents, and workers compensation. He has tried numerous jury trials to conclusion in St. Louis City and County Circuit Courts as well as Federal Court and some out state Missouri courts.

Highlights and Affiliations

Member and a past President of the Lawyer’s Association of St. Louis (1999-2000).

Former member of the Board of Governor’s of the Missouri. Association of Trial Attorneys (2000-2006).

Current Member of:

•The Missouri Association of Trial Attorneys

The American Association for Justice (formerly ATLA)

The Bar Association of Metropolitan St. Louis

The Missouri Bar

Dan has lectured to other attorneys and judges on several topics related to personal injury practice for the above organizations throughout his career. He is a life long resident of St. Louis, growing up in the North St. Louis City and County area. He attended Rosary High School and St. Louis University undergrad and currently resides in the Clayton area.

Dave Hughes

Dave is Hearsay’s Marketing Research Consultant and Moderator. His MBA from St. Louis University and his BSBA from the University of Missouri-Columbia laid the foundation for a research career that spans three decades. He has conducted research for some of the top organizations in the United States and Europe. Some of the largest major marketing research organizations in the nation have tapped into his skills, including Maritz Marketing Research, TNS, lpsos and MARC Research.

Dave knows all aspects of the marketing research process-overall research design, questionnaire design, sample design, analysis, report preparation and presentation of results. Dave manages all aspects of the qualitative process, from recruiting to screening criteria, data collection, discussion guide development, moderation of groups, and delivering the final report and presentation.

Project Experience

•Concept Testing

Product Testing

•In-home Product Trials

Brand Segmentation

Brand Positioning

Market Segmentation

New Concept/Product Development

Package Testing

Advertising Tracking

Communication Testing

Customer Satisfaction

Awareness and Image Studies

Selected Client Experience


•WorldWide Technologies

ConAgra Foods


SC Johnson

•Kimberly Clark


Hilton Hotels



Holiday Inn

•Starz Movie Channel

•Dole Foods

•Fleishman Hillard

David is a lifelong resident of St. Louis, grew up in Kirkwood, Missouri, and currently resides With his family in Wildwood, Missouri.

Tim Christian

Tims experience in the universe of marketing and communications has given him unique insights to concept, strategy and people. These are the tools he brings to bear for Hearsay clients, aiding in the pursuit of insights and discoveries that lead to illumination.

Schooling in mathematics, theoretical physics and information systems went right out the window as Tim misspent his 20s helping to drive multiple nightclubs in the downtown St. Louis area to success with promotions on top of promotions. But daylight beckoned .. .

In 1994, Tim helped take a fledgling radio station from obscurity to the top of the St. Louis market, leading the charge to promote the then-vanguard New Music station 105.7 The Point by aggressively pursuing a platform of personal appearances by all on-air staff.

Tim was wooed away from this life in the limelight to life in the agency business by the iconoclastic Zipatoni agency, then on to Marketing Mix and entertainment properties including The Wild Wild West, Dudley Do-Right and The Mummy. His wor1< on Miller Brewing, Pace Salsa and Energizer got him noticed by GreenWich, Connecticut agency Clarion, where he introduced the concept of integrated marketing to their sister agency D’Arcy, along with Internet and technology-based initiatives for the launch of Cadillacs allnew Escalade and numerous pharmaceutical products.

Tim returned to St. Louis to start a family and join Momentum Worldwide, servicing clients like GM, Buick, Pontiac, HUMMER, Anheuser-Busch, Kiwi, UPS, Kraft, Pennzoil, The US ARMY, Coke, Lowe’s, Domino’s, Monsanto, Nikon, Novartis, Verizon, Wendys, Office Depot, General Growth Properties, Bumble Bee Tuna, Microsoft, Office Depot, Intel & Star Trek, the St. Louis Blues, and one gem of an idea that was tied to 3.2 billion dollars in revenue for Marriott Hotels.

Tim’s is also a rabid foodie, leads growth and sponsorship efforts of Culinary Fight Club and their associated charity Fight2Feed.

Tim and his family live in the Holly Hills neighborhood of south Saint Louis.

©Hearsay Legal Consulting 2013

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